projects by:
Fundació "la Caixa"

A Floating World

Fundació "la Caixa"

For the exhibition our goal was to be as low-profile as possible in relation to the photographs exhibited while taking a bold visual approach in relation to the space. We created points of colour to separate the sections of the exhibition and organise the information displayed. All the information presented on the same plane as the photographs was in grey text on a white background; we only used colour on the panels set perpendicular to the walls. In terms of the typography, information is presented in four formats: wall labels (A5 size), quotations (grey text on the wall surface), texts for each section of the exhibition (methacrylate panels), and volumetric typography (used to create letters that project from the wall surface to varying degrees). Overall, the aim was to heighten the whiteness and luminosity in order to create a sense of lightness, order, and respect for the work.

<b>Jazz Saturdays at the CCB </b><br/>Centre Cultural Blanquerna<br/><br/>poster
<b>Talent Latent</b><br/>Generalitat de Catalunya<br/><br/>catalog
<b>La otra poesía</b><br/>Centre Cultural Blanquerna<br/><br/>poster
<b>Robert Capa, aquí</b><br/>Edicions i propostes Culturals Andana<br/><br/>catalog
<b></b><br/>Museu de Valls<br/><br/>brochure
<b></b><br/>DHUB - Disseny Hub Barcelona<br/><br/>editorial
<b>Diónysos 6</b><br/>Vinseum<br/><br/>editorial
<b></b><br/>CA Tarragona Centre d'Art<br/><br/>editorial
<b>Diónysos 2</b><br/>Vinseum<br/><br/>editorial

A Floating World

Fundació "la Caixa"

The catalogue for A Floating World, an exhibition held at CaixaForum in Barcelona, is an integral part of the coordinated graphic design project for the show. The typography and the way it’s used, the use of colours, and the transparent pages all reflect the overall concept: the pursuit of volatility or lightness. Just as the distinct sections of the exhibition were separated by translucent methacrylate panels in different colours, transparent tracing paper in various colours is used in the catalogue to create ‘floating words’. In designing the general page composition, we imagined a floating/horizon line at the top margin exerting a ‘magnetic’ pull on all the elements in the catalogue. The photos, texts, and title typography all recreate the sense of being drawn to this floating line, generating a disordered order in the catalogue as a whole.

<b>Diónysos 1</b><br/>Vinseum<br/><br/>editorial
<b>Lluís Cercós</b><br/>Vilafranca del Penedès Council<br/><br/>exhibition
<b></b><br/>Museu de Valls<br/><br/>brochure
<b>Diónysos 4</b><br/>Vinseum<br/><br/>editorial
<b>Diónysos 7</b><br/>Vinseum<br/><br/>editorial
<b>Port.X</b><br/>Vilafranca del Penedès Council<br/><br/>identity
<b>Diónysos 10</b><br/>Vinseum<br/><br/>editorial
<b>Father and Mother</b><br/>Eulàlia Valldossera<br/><br/>poster
<b>The City Belongs to Us: To Everyone</b><br/>Col·legi d'Arquitectes de Catalunya (COAC)<br/><br/>several
<b>Talent Latent</b><br/>Generalitat de Catalunya<br/><br/>exhibition


Best of European Design and Advertising 2004 ADC*E // Best of European Design and Advertising 2005 ADC*E // Best of European Design and Advertising 2006 ADC*E // Best of European Design and Advertising 2008 ADC*E // Best of European Design and Advertising 2009 ADC*E // Editorial / Made in Spain Index Book // esc ¡entra en el diseño español! Actar // esc -enter spanish creativity- Actar // étapes: diseño y cultura visual, 12 Gustavo Gili // Inout & Friends nE yOUNG // International Yearbook Communication Design 2009/2010 Red Dot Edition // International Yearbook Communication Design 2010/2011 Red Dot Edition // Laus 01 Actar // Laus 02 Actar // Laus 03 Actar // Laus 04 Actar // Laus 05 Actar // Laus 06 Actar // Laus 07 Actar // Laus 08 Actar // Laus 09 Actar // Laus 2010 Actar // Logos made in Spain Index Book // Select D Graphic Design from Spain Index Book // Select E Graphic Design from Spain Index Book // Select G Graphic Design from Spain Index Book // Select H Graphic Design from Spain Index Book // Select I Graphic Design from Spain Index Book // Selected A Graphic Design from Europe Index Book //


BIldi Grafiks SL.
General Prim 4, 3-1
E-08720 Barcelona.

T. 0034 938921827.

Martí Ferré Carreras
Agnès Simon Udina