projects by:
Administradors Festa major 2008
 

Festa Major 2008

Administradors Festa major 2008

Each year the organisers of the annual local festival of Vilafranca del Penedès produce a wide range of promotional items, which are then sold to raise money for the event. The items made in 2008 were T-shirts, a hand-held fan, button badges, cups, a set of napkins and bib, and a matching tablecloth printed with a special festival version of the Game of the Goose. All the items were designed based on the variables described in the Festa Major 2008 Identity.

<b>The Art of War</b><br/>Eina<br/><br/>music
<b>Festa Major 2008 programme</b><br/>Administradors Festa major 2008<br/><br/>editorial
<b>Glops 2</b><br/>Fundació Xirinacs<br/><br/>editorial
<b>Civic Platform for Health and Environment </b><br/>Persones<br/><br/>identity
<b>Arrel 2</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Diverhivern</b><br/>Vilafranca del Penedès Council<br/><br/>flyer
<b>Arrel 3</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Religion, Language and Culture in Catalonia</b><br/>Generalitat de Catalunya<br/><br/>exhibition
<b>Arrel 7</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Vilafranca del Penedès Winter Festival</b><br/>Vilafranca del Penedès Council<br/><br/>identity

Festa Major 2008

Administradors Festa major 2008

The annual local festival of Vilafranca del Penedès is a project that encompasses many different graphic applications in diverse styles for use in a variety of contexts. All of them need to be coordinated, so it’s essential to define a set of graphic variables that can be combined to create a series of rich and diverse elements. For the 2008 edition, the variables we established were the circle – a symbol of eternity and eternal return – and a broad palette of colours that serve as an abstract representation of each festival group and popular dance. Finally, the typography was given a low profile to avoid drawing attention to it as a graphic element and thus enhance its legibility.

<b></b><br/>Inadaptats<br/><br/>music
<b>Arrel 3</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Ricard and Marta’s wedding</b><br/>Persones<br/><br/>several
<b>Arrel 7</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Civic Platform for Health and Environment </b><br/>Persones<br/><br/>identity
<b></b><br/>Inadaptats<br/><br/>music
<b>Vilafranca del Penedès Winter Festival</b><br/>Vilafranca del Penedès Council<br/><br/>identity
<b>Festa Major 2001</b><br/>Vilafranca del Penedès Council<br/><br/>identity
<b>Diverhivern</b><br/>Vilafranca del Penedès Council<br/><br/>flyer

Festa Major 2008 communication campaign

Administradors Festa major 2008

The communication campaign for the annual local festival of Vilafranca del Penedès is impossible to show in a space like this: most of the material is highly ephemeral, and it wasn’t possible to make a record of all the work done. What we can do, though, is explain the basis of the project. Using the graphic guidelines and variables created (described in the project outline for the Festa Major 2008 Identity), we progressively extended the combinatorial possibilities to produce an extremely diverse range of elements without sacrificing the identification or unity of the pieces. This strategy allowed us to achieve the aim of filling Vilafranca del Penedès with colour.

<b>Festa Major 2008</b><br/>Administradors Festa major 2008<br/><br/>identity
<b>The Art of War</b><br/>Eina<br/><br/>music
<b>Glops 1</b><br/>Fundació Xirinacs<br/><br/>editorial
<b>Arrel 7</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Festa Major 2008 pre-programme</b><br/>Administradors Festa major 2008<br/><br/>brochure
<b>Blanca and Xavi</b><br/>Persones<br/><br/>flyer
<b>Arrel 1</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Religion, Language and Culture in Catalonia</b><br/>Generalitat de Catalunya<br/><br/>exhibition
<b></b><br/>Inadaptats<br/><br/>music
<b>Catalunya Punks</b><br/>Persones<br/><br/>music

Festa Major 2008 pre-programme

Administradors Festa major 2008

<b>Arrel 2</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Glops 1</b><br/>Fundació Xirinacs<br/><br/>editorial
<b>Festa Major 2008</b><br/>Administradors Festa major 2008<br/><br/>identity
<b>Glops 2</b><br/>Fundació Xirinacs<br/><br/>editorial
<b>Estrella Forum</b><br/>Estrella Damm<br/><br/>packaging
<b>Festa Major 2008 sponsor</b><br/>Administradors Festa major 2008<br/><br/>brochure
<b>Arrel 7</b><br/>Candidatura d'Unitat Popular Vilafranca del Penedès<br/><br/>editorial
<b>Barcelona Club of Design Managers</b><br/>BCD Foundation<br/><br/>brochure
<b>Looking: the book</b><br/>Persones<br/><br/>editorial

Festa Major 2008 programme

Administradors Festa major 2008

For the population of Vilafranca del Penedès, the programme for the local annual festival is the most eagerly awaited promotional element. The programme is sold in local bookshops and door-to-door by volunteers. It is accompanied by a card bearing the image of the town's patron saint and a gift chosen by the organisers (usually all the items are given out in a jumble). This year the image of the saint was printed on a very large card, the gift was a set of napkins, and the items needed to be easy to story and deliver to local homes. The solution was to create a pack with a simple design that would serve as a practical container for transporting all the material. The pack contained a programme in brochure format, a complete programme of events in book format, the image of the patron saint, the napkins, and extra information leaflets. Read one way the book version of the programme presents complete information on the 2008 festival events, while in the opposite direction it showcases images of the festival sent by local people.

<b>The Art of War</b><br/>Eina<br/><br/>music
<b>Estrella Forum</b><br/>Estrella Damm<br/><br/>packaging
<b></b><br/>Inadaptats<br/><br/>music
<b>Catalunya Punks</b><br/>Persones<br/><br/>music
<b>Festa Major 2008 communication campaign </b><br/>Administradors Festa major 2008<br/><br/>several
<b>Vilafranca del Penedès Winter Festival</b><br/>Vilafranca del Penedès Council<br/><br/>identity
<b>Festa Major 2008</b><br/>Administradors Festa major 2008<br/><br/>identity
<b>Barcelona Club of Design Managers</b><br/>BCD Foundation<br/><br/>brochure
<b>Glops 2</b><br/>Fundació Xirinacs<br/><br/>editorial
<b>Festa Major 2001</b><br/>Vilafranca del Penedès Council<br/><br/>identity

Festa Major 2008 sponsor

Administradors Festa major 2008

<b>Diverhivern</b><br/>Vilafranca del Penedès Council<br/><br/>flyer
<b>Glops 1</b><br/>Fundació Xirinacs<br/><br/>editorial
<b>Catalunya Punks</b><br/>Persones<br/><br/>music
<b>Ricard and Marta’s wedding</b><br/>Persones<br/><br/>several
<b></b><br/>Inadaptats<br/><br/>music
<b>Festa Major 2008 pre-programme</b><br/>Administradors Festa major 2008<br/><br/>brochure
<b>Festa Major 2008</b><br/>Administradors Festa major 2008<br/><br/>merchandising
<b>Glops 2</b><br/>Fundació Xirinacs<br/><br/>editorial
<b></b><br/>Inadaptats<br/><br/>music


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