We’ve been offering our graphic design services through Bildi Grafiks since Martí Ferré and Agnès Simon set up the studio in 2004. Our approach to projects is rigorous but informal, and we try to deliver something more than just a clean, well-made design. As we strive to ensure that the underlying communication objective is achieved, each project offers an opportunity to create something special, interesting, and above all timeless. By combining a fresh, innovative approach with experience and a sense of responsibility, we produce designs that work and pieces with a strong element of experimentation.
The high standard we demand of ourselves helps us grow each day and tackle new challenges. Peace of mind and pure fresh air are essential to produce strong, clean designs. We don’t like being rushed; we don’t like working under pressure. We need time and space to get a feel for and digest each project – to give it the attention it deserves. A better environment means better projects.
Creative reality versus creative freedom.
‘Creative reality’ is a way of approaching or understanding our work in the field of graphic design. It defines our position in relation to the ‘creative freedom’ that design studios frequently insist on: ‘We want creative freedom to do our work.’ Often this creative freedom seems to imply a kind of ‘dictatorship of design’, where the most important thing is the designer’s ego, real needs are overlooked, and art and design concepts mix. Designers generally like to see themselves as artists in some sense. But that’s not what we do: we solve problems and come up with real, feasible solutions that contribute to improving a piece or project. So the notion of ‘creative reality’ reflects our view that, while it’s true that we need to live creatively, we’re also subject to constraints. We don’t exist in a creative bubble; we’re part of the real world and we try to adapt to it in a creative way.
‘Creativity’ is the other key idea. The word is rather a pretentious one: calling oneself ‘creative’ seems to imply that everyone else lacks this gift. We see creativity as the origin of life: without creativity there is no life, and without life, no creativity. Creativity is joy, the pleasure of existence, the realisation of one’s full potential. When human beings are happy, creativity abounds; when unhappiness permeates our lives, creativity vanishes and we experience monotony, the impersonal, greyness, and uniformity. We must fight and persevere to satisfy our vital needs. When we do, creativity (life) flourishes without limits and enables us to achieve what we set out to.
So our approach to design (and life) is free and easy but grounded in a sense of responsibility: we answer for our actions, assume responsibilities, commit to and engage with projects, and look for alternative ways of dealing with the situations and problems we run into. To work effectively we need a ‘creative reality’: a reality that’s vital, happy, and free of biases and preconceived ideas. Vitality and happiness – in other words, creativity – are what we want from our clients and collaborators. Only by working this way will we achieve creative solutions for real problems (projects).
Where is Bildi located?
Bildi Grafiks is located in a farmhouse in the Catalan county of Penedès: half an hour from Barcelona, 1.5 hours from Madrid, 3.5 hours from Berlin, 3 hours from Amsterdam, 2.5 hours from Paris, and 3 hours from London. Bildi Grafiks is 2 seconds away by Skype.
What do I have to do if I want to work with Bildi?
If you’d like us to handle your project or advise you, you’ve come to the right website. Shoot off an e-mail or give us a call by phone or via Skype and we’ll get back to you as soon as possible.
What should I do if I want to work for Bildi?
Well, if you’re sure that’s what you want to do, you should go to the ‘company’ section of the website and fill in the form that will appear when you click on the plug button. We only accept talent and humility. Every day we get lots of messages from people who want to work with us, and often we can’t reply to everyone. If you don’t hear back from us, we’re sorry, but you can be sure that we’ll hang on to your information and keep it in mind. If we think your skills and background are a good fit with the studio’s needs and profile, we’ll get in touch with you. Right now we’re interested in people with a background in multimedia and animation.
The location of Bildi Grafiks is peripheral in relation to major design and business centres. Have we ever thought we should be in the big city?
Does the big city mean Tokyo? Are there still people who think this way in a world as globalised and interconnected as ours? Is Barcelona ‘the city’? Is London ‘the city’? Where is the centre of the world? And where’s the centre of design? Frankly, we’re surprised there are still people who would consider choosing a design studio based on whether or not it has an office in ‘the capital’, when the important thing is not where things are done but how.
What kind of relationship do we have with our clients?
It may sound like a slogan, but the people we work with are more like friends than clients. We think this is because the way we deal with our clients is very open, easy-going, and free of artificial formality. So far we’ve never put much effort into sales and marketing. Our clients hear about us by word-of-mouth or through friends, other clients, etc. So the kind of hypocrisy that exists when someone’s trying to make a sale (wanting to make a good impression, appearing sure of yourself, acting like you’re absolutely clear about your ideas, etc) can be dispensed with. This paves the way for a more free-flowing relationship, with everyone involved on equal terms. We have deep respect for our clients’ opinions. At the same time our clients need to respect our views and trust us, which is why they came to us in the first place.
What are the factors that define and distinguish our approach to design?
Design isn’t just a job for us: it’s our philosophy of life. Our approach to projects is rigorous but informal, and we try to contribute something more than just a clean, well-made design. As we strive to ensure that the underlying communication objective is achieved, each project offers an opportunity to create something special, interesting and timeless. We combine a fresh, innovative approach with experience and a commitment to producing designs that work. Working in this way enables us to create pieces with a strong element of experimentation.
The high standard we demand of ourselves helps us grow each day and tackle new challenges. We don’t like being rushed; we don’t like working under pressure. We need time and space to get a feel for and digest each project – to give it the attention it deserves.
How do we approach projects that are defined by their visual content and have an artistic dimension?
The solution for a project with visual content and an artistic dimension must respect and enhance the published work. It must also allow us our creative freedom. This isn’t a contradiction: it simply implies mutual respect. If we respect someone else’s work, we want what we do to be respected too. Our work involves a strong conceptual and research component and is always driven by the same overriding goal: to create a special piece to highlight content.
How do we approach projects defined by a commercial objective?
We offer solutions that are also strategic responses for achieving quality products. Our knowledge and experience allow us to take an alternative approach to tackling problems, one that’s sensible and socially and creatively responsible. Bring us your best and most daring projects, and let the world prepare!