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This book and the one on Sant Cugat Sesgarrigues are the forerunners of a collection of books produced by the town councils of small municipalities in Catalonia to showcase their local areas. Our role was to create the original design. In this book we establish some of the composition principles, which were later adjusted to ensure a systematic layout and guarantee good results.
The graphic design of the programme of events app for the annual local festival of Vilafranca is very simple and reflects our goal of creating an app that we could offer to the councils of other cities and towns to use for their festivals and activities. It is structured in four sections, and the design is completely unpretentious, with the focus on presenting information clearly and making navigation as intuitive as possible. The graphics applied are those used for the festival; we simply established the support framework for the information presented. The neutral, systemic design of the app makes it easy to incorporate graphic elements for other festivals, such as La Patum de Berga, La Mercè (the annual festival of the city of Barcelona), and the Tàrrega Theatre Festival.
When we contacted Camper to produce the graphics and communication material for the workshop, which is held every July in Son Fortesa (Majorca), we suggested creating a magazine that would focus on day-to-day activity at the workshop, the participants and speakers involved, and everything going on at the event. The publication would be distributed on the last day of the workshop to coincide with an exhibition of work by participants, so the challenge was to design and print the magazine in just five days. The only way this could be done was to use a rotary printing system, because in this graphic industry sector the turnaround time for jobs is very short. The result was 10,000 newspapers printed in black and white, featuring short articles, interviews, illustrations of the work process, and information on everything that went on at the workshop. After the event, the newspaper was sent out to fashion schools around the world to promote the 2010 workshop.
Religion, language and culture are closely related in Catalonia, their roots intermingling in the distant past. The graphic language of this exhibition seeks to achieve a graphic rereading of religion, anchored in the past and tradition, through the play of moiré and colour effects that mimic what happens when one looks for too long at the sun (the god of ancient peoples). The show combines the minimalism of the architecture with the interplay of coloured lights, evoking the stained-glass windows of churches and creating a psychedelic-contemporary effect within the space.